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Section: Finance, Insurance Vacancy 1335 |
| Post:Interactive Media Buyer/Planner ЎV Freelance in NYC! |
Salary contractual |
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| Requirements and conditions |
| Age: |
Has no value
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| Gender |
Has no value
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| Education: |
no
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| Work schedule: |
Has no value
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| Work place: |
London
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| The announcement text: |
Our client, an online media buying and planning agency, is in need of a smart, analytical online media buyer. The Media buyer will support efforts to create a new line of business using price model arbitrage and consumer retargeting. The network will buy inventory on a CPM (cost-per-thousand impressions) basis, and make revenues based on a CPA (cost-per-acquisition) basis, reducing the risk of the inventory for advertisers (who are only paying for success), and absorbing the associated risk itself. The network will make money on the difference between the CPM it pays publishers and the "effective CPM" (eCPM) it will charge advertisers through commissions it earns. To retarget consumers, the media buyer will create and optimize campaigns, managing them in the DART ad serving/targeting tool.
Responsibilities:
-Assist executive team in setting up initial tests in Q4 2009, with a plan to roll out in Q1 2010.
-Create and execute strategy to test media arbitrage concept, including modeling out assumptions.
-Create ongoing optimization plans that drive revenue and sales for clients. Forecast revenue and devise plans needed to meet targets.
Required Skills and Experience:
Candidate will have 4-6 years experience in online media and analytics. Successful candidates may bring experience from a media agency, in house media group at a client or ad network. Bachelors degree required.
-Analytical Skills: Experience with qualitative and quantitative analysis of online media programs results including recommendations for strategic and/or tactical changes. Success in setting revenue targets and measuring results against forecast and analyzing shortfalls.
-Technical Abilities: Expertise in spreadsheet analysis and client-ready report and presentation development. Must be able to quickly develop facility with DART software to review campaigns and report results.
-Marketing: Experience measuring and analyzing results of online marketing campaigns.
-Relationship Management: Experience setting and managing internal customer expectations. On-time delivery of performance goals achieved within budget.
-Communication Skills: Strong written and oral communication skills. Experience synthesizing data and communicating business recommendations. Ability to interface effectively with senior management.
-Project Management Skills: Ability to prioritize work, set expectations, and meet deadlines. Ability to multi-task and produce consistent, quality work on time. Creative approach to solve problems. Professional judgment.
EP009167
Principals only. Recruiters, please don`t contact this job poster.
Please, no phone calls about this job!
Please do not contact job poster about other services, products or commercial interests.
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Publication date: 2009-11-07 09:51:55
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